不变的力量

“I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two — because you can build a business strategy around the things that are stable in time. In our retail business, we know that customers want low prices, and I know that’s going to be true 10 years from now. They want fast delivery; they want vast selection. It’s impossible to imagine a future 10 years from now where a customer comes up and says, ‘Jeff, I love Amazon; I just wish the prices were a little higher,’ or ‘I love Amazon; I just wish you’d deliver a little more slowly.’ Impossible. And so the energy we put into those things today will still be paying off dividends for our customers 10 years from now.” 【1】

《影响力》这本书曾经芒格也推荐过，这本书只讲了6个影响力因子。

互惠

“每一笔债都还得干干净净，就好像上帝他老人家是债主。 ”

—拉尔夫·沃尔多·爱默生（Ralph Waldo Emerson）。

承诺和一致
“一开始就拒绝，比最后反悔要容易。“

—达芬奇”

社会认同
“在人人想法都差不多的地方，没人想得太多。“

—沃尔特·李普曼

喜好

“辩护律师的主要任务就是让陪审团喜欢他的容户。“

——克拉伦斯•达罗”

权威
“跟着权威走。“

—丘吉尔

稀缺
“不管是什么东西，只要你晓得会思绪它，自然就会爱上它了。“

—G.K.切斯特顿

呃，换行的这个问题没有解决，全部挤在一起了。本来在OpenStadium我这个这些，呃，